How does tweetdeck make money

This makes very little sense to me. I think it would ultimately make more sense to take that in-house, and if I were Gnip I would be worried about that. Perhaps Gnip is an acquisition target by Twitter in the future? In fact, Gnip is a much bigger potential threat for a company like Twitter than Tweetdeck or Ubermedia are, in my opinion. Either of two sub-optimal outcomes:.

The conclusion of this is that it is clear, to me at least, that if Twitter turns its back on their platform and API DNA, they are missing out on what may be their most important tactical opportunity. Being a platform and having thousands of 3 rd party apps will increase their reach, massively increase adoption and engagement, and create a much more powerful and sticky network-effect.

In short, killing their own ecosystem to save their portal business would be cutting off their nose to save their face. So what should Twitter do? They should not buy Tweetdeck or Ubermedia. Its mission is to enable anyone to share their ideas and views instantly with the world. Anyone can create an account to tweet their views instantly with a global reach and all this is for free. Based on the user preferences, their likes, and dislikes, Twitter algorithms try to feature promoted tweets on user timelines that may pique their interest in the product or service.

This gives brands a chance to enhance their visibility. The most hockey anywhere! Buy Now! It can help a rookie brand promote itself or even an established brand to boost a new campaign and go viral. Promoted accounts are a way for advertisers to create a community of users on Twitter who are curious about their product or services. Whether you're Disney or a dropshipper , success starts with action. Promoting a trending topic: Hashtags display the pulse of the trending topics.

For instance, crypto is one of the popular hashtags nowadays due to the globally rising curiosity for cryptocurrency. A promoted trend is displayed on a per-day per-geography basis. TogetherTastesBetter pic.

The figure above depicts the flow of content and money amidst the various stakeholders involved in the entire process of advertising services on Twitter. There is a pre-decided advertising budget set at the beginning of a campaign, but advertisers pay based on the number of clicks or retweets.

Advertisers can also use streaming video ads to cater to a certain target group on the platform. Features like live-streaming and video on demand help content providers in enhancing their reach and user engagement globally. This is the number of tweets made per day across the world on average. Imagine the extent of data that can be extracted through this source. Twitter refers to this data as the firehose and provides businesses with paid access to it.

With various advanced analytical tools available at their disposal, businesses can draw out rich insights through this data to cater to consumer needs more personally.

This naturally brings in the angle of data privacy and security concerning sensitive user information at stake. Twitter claims that it takes all possible measures to ensure no misuse of data by the authorized parties and adheres to the Digital Advertising Alliance Self-Regulatory Principles for Online Behavioral Advertising.

Groups of young users are teaming up to package their followers and sell retweets using secret Tweetdeck groups. Only users with tens of thousands of followers need apply because volume is the selling point: Companies, brands and even other users can spend a few bucks to all but guarantee their message will go viral. The practice technically violates Twitter's spam policy, and some fellow users are trying to help stop the practice by reporting the worst offenders, but finding and suspending scofflaw accounts amounts to a game of Whac-A-Mole.

It's a story that will sound familiar for a broad range of digital services that trade in viral content -- from Digg to Reddit, YouTube to Instagram, Facebook to Tumblr, said John Boitnott, a digital-media consultant based in San Francisco and contributor to the magazines Inc.

In response, the sites are trying to curb sneaky traffic-generating tricks both to protect their own bottom lines -- not surprisingly, they want a slice of dollars generated on their platforms -- and to keep their sites from getting too spammy.

But fearless and technically savvy teens tend to find ways to create their own economies, and even those who have their accounts suspended quickly get back to work by creating new ones.